Some iPad Pros cost $50 more today as Apple quietly ups prices

September 13, 2017

Enlarge / The new 10.5-inch iPad Pro. (credit: Andrew Cunningham)

iPads didn’t make an appearance in the new Steve Jobs Theater yesterday during Apple’s event, but some models did experience a change. Apple raised prices for select iPad Pro 10.5- and 12.9-inch models by $50 yesterday, and a report by 9to5mac suggests it’s due to the increased prices of NAND flash storage.

The 256GB version of the 10.5-inch iPad Pro now costs $799 and the 512GB model now costs $999. The 256GB model of the 12.9-inch iPad Pro costs $949 after the price increase, while its 512GB counterpart now costs $1,149. The prices for the 64GB base models of each iPad Pro have not changed: the 64GB 10.5-inch tablet still costs $649 while the 12.9-inch model with the same amount of storage costs $799.

The report cites “sources in the know” that claim the price increase is due to the increased cost of NAND flash storage. The NAND shortage has been an issue that manufacturers have had to deal with since the beginning of the year. It’s mostly due to the increased demand for SSDs and the transition from 2D NAND to 3D NAND.

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